The UK’s financial watchdog has sued crypto exchange HTX, alleging it unlawfully promoted digital asset services to British consumers. The move marks the latest step in the Financial Conduct Authority’s effort to bring global crypto operators under tighter oversight as the UK refines its digital asset rules.
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Regulator Moves to Enforce Crypto Advertising Rules
The FCA confirmed it had filed civil proceedings in London’s High Court against HTX, formerly known as Huobi, for violating Britain’s financial promotions regime, Bloomberg reported.The regulator said HTX was not authorized to operate in the country and appeared on its public warning list.
Founded in 2013, HTX lists Chinese entrepreneur Justin Sun as a global adviser. Sun, a long-time figure in the crypto sector, has drawn attention for his role in several ventures, including the Trump family’s crypto initiative, World Liberty Financial. Reports suggest he has invested around $75 million in the project’s tokens.
The UK’s finance watchdog sued several entities that form part of HTX, a digital asset exchange with links to Trump family cryptocurrency confidant Justin Sun https://t.co/oy4mwAoD8N
— Bloomberg (@business) October 22, 2025
The FCA introduced stricter promotion rules in 2023 to ensure that crypto-related marketing is “clear, fair, and not misleading.” Firms offering or promoting crypto products to UK consumers must now register under anti-money laundering regulations and obtain relevant authorizations.
The UK’s Push for a Regulated Crypto Market
The case names Huobi Global alongside four unidentified individuals described as “persons unknown,” covering the exchange’s owners, operators, and heads of promotions.
As the lawsuit proceeds, it underscores the FCA’s growing willingness to use the courts to enforce compliance — a signal to offshore crypto firms that the UK market can no longer be treated as a grey area.
Expect ongoing updates as this story evolves.
This article was written by Jared Kirui at www.financemagnates.com.
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